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Restaurant Table

Brand-first copy that attracts guests— and keeps them coming back for  more. 

This is where craveable brand stories are made. 

irene vamvakaris

Turning "Maybe Later" to "Booked Now" for hospitality businesses. 

Nice to Meet You

Hi, I’m Irene—a 20-something copywriter with a deep love for good food, better branding, and a perfectly made matcha. With 5+ years of digital copy experience (plus mentorship from some of the best in the biz), I help food brands turn browsers into regulars. U of T certified, creative director-mentored, and always hungry—for words and what’s next! 

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Making a memorable impression—before the first bite.

TOP SERVICES 

Menu & Web Copy 

Words that make you stand out in a crowded online delivery landscape. 

Digital & Social Content 

Scroll-stopping captions and content that gets shared, saved, and savoured.

Copy Audits & Strategy 

Pinpoint what’s working, what’s not, and how to make every word work harder.

Brand Voice & Messaging

Find your flavour with a distinct voice that feels as good as your food tastes.

On the Copy Menu
Previous Work & Creative Concepts

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Tweets from an Angel — Philly Cream Cheese 

Explore how I developed the “Philly Angel” voice to drive engagement, spark brand love, and build community—using clever copy and a lifestyle-led approach to position Philly as both a craveable product and a personality.

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Petite Bistro — HelloFresh 

French-inspired recipe card copy that makes every weeknight dinner feel like a bistro moment—clear, charming, and casually elegant.

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COBS Bread — Loyalty Headlines

Seasonal promos and social headlines baked with warmth, wit, and that just-right local flavour.

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Eat, Scroll, Tweet, Repeat — KD Cups

KD Cups take on a voice of their own —  a sharp-witted sidekick made for modern comfort, reacting to everyday moments with timely commentary and relatable charm.

 

Designed to meet Gen Z where they scroll, KD Cups deliver snackable content with staying power.

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The Schmear Script—  Bagel Loft

Full menu copy for an artisanal bagel café, crafted to sound as fresh and inviting as the food itself.

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Eringate Homes — Web & Print

SEO-smart web copy and brochure writing that turned a preconstruction condo into a confident “yes.”

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Restaurant Interior Design

I help food and hospitality brands tell their story in a way that’s true to their flavour—and irresistible to their guests. 

 

​I bring the unique perspective of writer & target market to help business owners like you drive conversions on and offline.

 

- Irene 

Ready for food copy that speaks volumes?

 

Share a little about your business, and let’s chat over coffee to discuss how we can elevate your brand together.

Let's Get Cookin' 

Work Desk
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